Second Life News & Events & Guides

Second Life, Sept 7 (Reuters) - As they have every year for four years, the Second Life faithful tore themselves away from their computers for a weekend of real-life travel to celebrate Linden Lab’s virtual world at SLCC, the Second Life Community Convention.

But this year far fewer of them came out.

SLCC was in Tampa this year, and some said hurricane fears were keeping people at home. Others blamed a sluggish real-world economy and rising airfare prices. Event organizers said only 400 people attended SLCC this year, half of last year’s attendance in Chicago.

Notably absent from the conference were any real-world businesses from outside the virtual worlds industry, or the consulting firms that only last year built Second Life presences for real-world brands. “We invited the Electric Sheep Company and Rivers Run Red, but both apparently decided they didn’t want to attend,” said SLCC organizer Peter Lokke (Second Life: Crucial Armitage).

“In terms of external business use of Second Life, what we see now isn’t marketing but businesses using Second Life for things like training and meetings,” said Linden Lab’s Glenn Fisher at a panel on SLCC’s sparsely-attended business track. Unlike last year’s conference in Chicago, most of the discussions revolved around issues of relevance only to in-world L$-based enterprises.

Fisher argued businesses were still using his company’s virtual world despite the lack of attendance at SLCC. “Businesses are keeping it quiet because they see being in Second Life as a competitive advantage.”

Second Life founder Philip Rosedale kicked off the event at a Saturday morning breakfast where he was received with warm but not ecstatic applause.

“Last year when I was here I had the ‘Missing Image’ T-shirt,” Rosedale said, alluding to his apology for bugs at SLCC 2007. “I think we made pretty good progress.”

The Second Life community has its own ideas. New Linden CEO Mark Kingdon followed Rosedale and asked the crowd: “We’re working hard to improve stability. Are you seeing that?” But Kingdon’s question was met with a stony silence from the crowd.